Harsha Prabhakar Rao

His work has won 3 Cannes Lions including a Gold, 3 CLIOs, 15 EFFIES and over 500 million views.
With over a hundred commercials across India, Singapore, UK, and the USA, his storytelling is characterised by graphic compositions, true to life moments and visually rewarding images. The fact that his 5 minuter for Airtel and a set of 20 seconder spots for Spotify won first and second place in the same category at the Effies, display his control over duration, a key criteria in the world of commercials. His need for believable moments has resulted in the product almost always seamlessly integrated into the story and never as an after-thought ‘product window’.

His client repeat rate is over 90% and includes marquee brands like IKEA, Spotify, DELL, Airtel, Asian Paints, Raymond, Nestle, Unilever amongst others.

Though his craft is almost entirely self taught, in 2012 he briefly studied screenwriting at the USC in Los Angeles.
He is working on multiple long format projects ranging from drama to the superhero genre, one of which was funded at the Toronto Film Festival.

In his own words, his eyes and mind are open 24x7x365. Yup! even when he’s sleeping.