This company’s first commercial was the result of Asia’s first ASC cinematographer flying down at his own cost to shoot it for no fee. He would later reveal that the unconstrained story (bordering on the ridiculous) inspired him to do this for people he knew nothing about. The power of a story had just been revealed and insight had found a medium. As this power unfolded, we would witness clear shoot days in the middle of a cyclone, rain the moment we called to pack up, an ambitious shoot in peak summer in Rajasthan, and international crews that didn’t speak our language translate the story better than we could’ve imagined it.

Over a hundred films and many years later, as soon as we get a brief, you will see us scurry to our individual desks, soak in every word and let it create the greatest possibilities, moments, and images our minds are capable of, unconstrained. That’s perhaps why every wall and table in our office is ready for spontaneous combustion!