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WEP
HOME UPS

A straight forward TVC for Urban and Semi Urban India, has an interesting prespective on how life transforms from progressive to rudimentary when the UPS comes on.

“Battery Bachane Ke chakkar mein Teen BHK, Dus by dus ka Ghar ban jata hain” English – This is the story of an ordinary inverter/ UPS; In the anxiety of conserving the battery, a 3 Bedroom house turns into a 10′ x 10′ shack.

The agency came up with that line and then we added a few layers of humour.

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