This Music Video was commissioned by Global Water Challenge and Gibson foundation to sensitise urban India to the fragility of water.
The film is a representation of our own apathy to water scarcity and in some ways, of any issue that we would rather stay oblivious to. To prod people into action, objects that Urban India sees everyday are pushed out of the comfort zone in which they exist. The locked tap speaks in the past as a legacy that we will leave behind, in the present as a reaction to the scarcity and the future when water will be precious enough to be caged.
The paper boat that brings to mind a rainy day for most of us, for a child in the desert is undoubtedly a cap.
The claypot that the girl discovers and dashes towards startles her when she sees smoke billowing out. The pot takes a contradicting role as a carrier of hope (water), a beginning and a symbol of death, an end.
As the film comes to a close, a band member puts his sunglasses on suggesting the popular way of dealing with a problem, covering our eyes and suddenly the world is rose tinted.
The music video was awarded “The Best Video of the Year” – 2010 at The Jack Daniels India Rock Awards, Mumbai.