The objective was to position Britannia as a desirable company amongst students of the top Business Schools across India. The stimulus for the film came from the then VP-HR, Mr.Ramesh Shankar "Britannia is a company that pushes you to do and learn” he said.
The film extended this to the fact that the most critical lessons in life don’t come with an instruction manual and, can only be learnt by doing. A thought that resonated in various parts of our own lives, helping us script insightful instances from the past and cues from the present that were subconsciously met with each day (a mismatched pair of footwear, a shared tie) but never paid attention to.
This helped create spikes / cues within the viewer’s life that raised its heads in their corridors and campuses reminding them of the film long after they had left the viewing hall. Making this film one of the most memorable campus films on Youtube across the country and amongst Indians in the US. With over 50,000 views, it helped see Britannia as an attractive employer, a company that understood their lives. The native voiceover helped strengthen the philosophical take on life.
The film was used on campuses along with two interviews of fresh recruits who shared their experiences of learning on the job by doing. Incidentally most of the crew were self taught professional’s.