Creative: Mahesh N
A little story on the edge of land captures the eagerness with which power is received in very many corners of the world. And in its enormity, it humbly touches a little boy’s life to alter it forever. This film speaks about how ABB is not just focused on manufacturing the most advanced power generation equipment but is in the business of understanding what power means to every life it touches. Thus, showing ABB’s commitment far beyond the framework of delivering to a client or a project, right up to the last mile, the last recipient of power, to keep that last promise, the promise of a better world.